Personally, I'd like to see them offer The WB as a digital subchannel. Program it with Headline News' Morning Express in the AM, and Showbiz Tonight at 11 PM. Middays, rerun Jenny Jones, and any other 90s talk shows they can license cheaply, then run "Best of The WB" in afternoons and prime time. On weekends, run Kids' WB from 6 AM - 12 Noon, then fill the remainder with Best of The WB.
The premise would be that you can target "baby boomers" with something like Retro Television Network, but the new The WB would target a younger age group, that wants to see the shows they watched as a teen.
WB coming back, sort of...
Monday, March 10, 2008
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