Participatory Culture: News and Ideas > Blog Archive > Fullscreen Controls
Well… I do think Yahoo’s acquisition of Flickr and del.icio.us raises questions. It all depends on how much advertising Yahoo adds, how they add it, and whether they give users a way to either benefit from it, or opt out of it.
I have dealt with websites before that showed ads and rewarded users for it. FreeRide.com, for one, in its previous incarnation (not the current one) had a forum, and both reading and posting within the forum were rewarded with points that could be exchanged for money and prizes, and although advertising was present, clicking on or interacting with ads was not a required condition of being rewarded. The idea was to simply offer an environment where users are paid to spend time on this forum, and money was made merely through the normal level of interaction that users would have with ads anyway. A portion of such monies were then returned to users.
Something else that Yahoo! might consider doing (although I don’t know if it would be considered enough “payback” to the community) is offering some financial or technical support to various open source projects, and/or offering open source projects free APIs to access various Yahoo! services.
I realize that in the mind of many users, the best solution would be for Yahoo! to never acquire such “Web2.0″ businesses anyway, but it seems to be inevitable that any site which reaches a certain level of popularity will either be acquired or be coerced by market forces to partner with a top-level portal (Google, AOL, Yahoo!, MSN).